Change Your Ribbon...
Change Your Look
Initial Reaction exploded onto the market in the spring of 2004 by combining two of the current trends, grosgrain ribbon and personalization to create a fun and fresh new accessories line. Since then, we continue to create great new products inspired by the season’s latest trends. Initial Reaction designs, hand assembles and packages each individual piece in Fairfield, Connecticut. We love meeting our customers at shows and many of our pieces have been inspired by our customer’s ideas.