| Everyone’s
“Initial Reaction” is in…A PERFECT 10!
A jewelry and accessory line for every mood
and every occasion!
Who Are We?
Initial Reaction is a jewelry and accessory
line for young girls and adult women. Initial Reaction exploded
onto the market in the spring of 2004 by combining two of the most
popular trends, personalization and grosgrain ribbons to form one
fun and stylish line of jewelry and accessories. Initial Reaction
is a unique company whose talented staff hand design, produce and
distribute the line out of their Fairfield, Connecticut office and
warehouse. Each product is hand created by local residents in New
England. Initial Reaction is known for their personalized service,
fast turn around time and unique packaging that helps sell the product.
An order is received, hand assembled, packaged and shipped to our
stores within one week.
What Is Our History?
Diane Mirabile started the Initial Reaction line as a subsidiary
of her successful retail store. In the spring of 2004, Diane Mirabile
successfully landed the Initial Reaction line in 45 of the trendiest
boutiques on the East Coast. Since then Diane Mirabile has taken
the line to Atlanta, LA, Chicago, New York, San Francisco and Washington
DC Gift Shows. Initial Reaction now has four sales representative
groups selling the line and is now in over 400 stores nationwide.
Initial Reaction has done its research! Our product development
staff works endlessly to find new and different ideas for the line.
Our team test markets every one of our products. We will not add
a product to the line until we love and want to wear it ourselves.
We want our customers to love our line as much as we do.
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